Reach Kevin Walters at (615) 771-5472 or on Twitter HIGH-GRAVITY BEER "We never put anything on tap that I wouldn't sit on the other side of the bar and enjoy myself." "I know what I like to see when I walk into a store," Morse said. If Morse has his way, people will associate CSB with good beer. "People who go to liquor stores for beer, they're not looking for the Budweisers of the world," Odencrantz said.īut how to get around the connotation that Cool Springs isn't craft beer haven? They're selling the bottled beers under the name "CSB". The choice to bottle only the high-gravity, higher alcohol beers will put Morse's beers in front of their intended audience, said Brian Odencrantz, high-gravity beer and spirits manager at beverage distributor Ajax Turner Co. That's going to work to their advantage." "People want the unique, the rare, the harder to stuff to get. "Beer nerds want what they can't get," said Chip DeVier, owner of Craft Brewed bottle shop and tap room on Franklin Pike in Nashville. With so much brewing competition, a unique taste and approach is the crucial difference between a success or falling flat. "They don't want to spend money on the things that their parents spent money on." "As the Gen Xers and the millenials get to the good parts of their careers, they're spending money," Morse said. Morse believes its younger, successful beer fans who will taste his beers and spend as much as $18 per 22-ounce glass "bomber." "Hopefully it will pave the way for us to expand further in the future." "It's definitely going to be an advantage for us," said Jane Hartland. Cool Springs Brewery's brews will only be sold at first to about 10 to 12 stores.Īs far as sales go, no one can predcit yet what to expect since locally brewed high-gravity beers are scarce. To cut their overhead, Morse and co-owner Chris Hartland are building their own bottling machine and believe the brewpub's tanks can meet demand in the restaurant and in Nashville stores. Morse's arrival as brewmaster two years ago first prompted talk of bottling their beers, said Jane Hartland, brewery co-owner. They later renamed it Cool Springs Brewery. In 2009, Cool Springs Brewery owners Chris and Jane Hartland bought the former Guido's Restaurant in Cool Springs and made it the first licensed and locally owned microbrewery in Williamson County. and Little Harpeth Brewing, among others.īack in 2009, there wasn't such a buzz about local brewing. The new brewing arrivals include Czann's Brewing Co., HonkyTonk Brewing Co., Black Abbey Brewing Co. The arrival of Cool Springs Brewery's beers on stores shelves comes as craft brewers continue to tap into Nashville seemingly bottomless keg of local brewers. The techniques we utilize here are different." "There's a hole that we're able to fill with our particular brewing style and our uniqueness and the way that we handle our company. "(The Nashville market) is so saturated right now," said Morse. Instead, Cool Springs Brewery will chase a niche: Beer lovers craving hard-to-find flavors among Nashville's brewing landscape.Īs Nashville beer lovers become more discerning, Morse, 33, is betting his nontraditional brewing style and unusual flavors will find Nashville beer snobs. transplant and former marketing executive-turned-home brewer, Morse said the brewpub won't go toe-to-toe - or tap to tap -with the more established local craft brewers like Yazoo or Blackstone.
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